For Ethana, a cosmetics brand dedicated to crafting handmade, natural, and toxin-free products, we created a strong digital identity to highlight their authenticity and eco-conscious values. Our work involved complete social media management with informative and relatable content that educated audiences about clean beauty while building trust in the brand. We executed targeted ad campaigns to boost awareness, engagement, and sales. To visually communicate the purity and uniqueness of Ethana’s products, we conducted professional video shoots and photography sessions that showcased the brand’s natural essence. In addition, we collaborated with influencers to promote the products organically, enhancing credibility and connecting with a wider health-conscious and beauty-focused community.